USPTO Patents Application 09938125

JONAS 203.1 US (10103964)

IN THE CLAIMS

1-32. (Cancelled)

33. (Canceled)

34. (Currently amended) The method of claim 56 55, wherein the step of searching searches
said database for products or services that matches closest to said selected product/service
criteria.

35. (Currently amended) The method of claim 55 56, further comprising the step of e nt e ring
anonymously receiving one or more new product/service criteria from by said consumer
if it is determined that no product or service in said database satisfies said selected
product/service criteria; and wherein the step of searching searches said product database
for products or services in said product/service category based on said new
product/service criteria.

36. (Currently amended) The method of claim 55 56, further comprising the steps of:

selecting one or more products or services from said ranked list by said consumer;
retrieving product/service information for said selected products or services from
said database;

displaying product/service information of said selected products or services on
said a processing device associated with said consumer ; and

storing said selected products or services in said database as market research data
of consumer preferences while preserving the privacy of said consumer.

37. (Currently amended) The method of claim 55 56, wh e r e in th e step of s e l e cting on e or
more product/servic e crit e ria includ e s th e st e ps of:

displaying a list of product/s e rvic e crit e ria for s e l e ction by said consum e r; and

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s e l e cting further comprising the step of anonymously receiving a range for each
product/service criteria selected by said consume r, such that no information identifying or
specific to said consumer is received or collected ,

38. (Previously presented) The method of claim 36, wherein the step of displaying
product/service information includes the steps of:

displaying said selected products or services on said processing device; and
controlling the display of said selected products or services by said consumer to

enable said consumer to virtually investigate or examine said selected product or

services.

39. (Previously presented) The method of claim 36, wherein the step of displaying
product/service information includes the steps of:

generating a virtual representation of said consumer in accordance with
information received about the physical characteristics of said consumer;

displaying said selected products along with said virtual representation of said
consumer to provide virtual display of said selected products; and

controlling said virtual display by said consumer to enable said consumer to
virtually investigate and test the fit of said selected products using said virtual
representation of said consumer.

40. (Currently amended) The method of claim 33- 56, further comprising the steps of:

anonymously receiving s e lecting additional product/service criteria from by said
consumer;

searching said database for products or services in said product/service category
based on said selected product/service criteria and said additional product/service criteria;

ranking displaying a list of products or services related to said selected
product/service criteria and said additional product/service criteria on said proc e ssing
d e vic e , said list b e ing ord e r e d in accordance with said ranking parameter; and

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storing said additional criteria in said databas e as market research data of
consumer preferences , thereby anonymously obtaining market research data based solely
on consumer's explicit selections without receiving or collecting information identifying
or specific to said consumer to preserve whil e preserving the privacy of said consumer.

41. (Currently amended) The method of claim 55 56, wherein said database includes
advertisements and further comprising the steps of:

selecting an advertisement from said database in accordance with said selected
product/service criteria; and

displaying said advertisement along with said ranked list on said a processing
device associated with said consumer .

42. (Currently amended) The method of claim 56^ 4 1 , wh e r e in said database compris e s a
product databas e having product/s e rvic e information, a mark e ting database having
consum e r pr e f e r e nc e s, and an adv e rtisement databas e having adv e rtis e m e nts; and
wherein th e step of searching s e arches said product databas e for products or s e rvic e s in
said product/s e rvic e cat e gory based on said sel e ct e d product/s e rvic e crit e ria; wh e rein th e
st e p of storing stor e s said sel e ct e d product/service crit e ria and said ranking parameter in
said mark e ting database as mark e t res e arch data of consum e r pr e fer e nc e s whil e
preserving the privacy of said plurality of consum e rs; and wh e r e in th e step of s e l e cting
th e adv e rtisement s e l e cts further comprising the steps of selecting an advertisement from
said an advertisement database in accordance with said selected product/service criteria
and displaying said advertisement along with said ranked list on a processing device
associated with said consumer .

43. (Currently amended) The method of claim 55 56, further comprising the step of
generating a report indicating a consumer trend from said market research data of
consumer preferences in said databas e for a product/service category selected by an
operator.

44. (Cancelled)

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45. (Cancelled)

46. (Currently amended) The computer readable medium of claim 4$ 58, wherein said code
further comprises instructions for searching said database for products or services that
matches closest to said selected product/service criteria.

47. (Currently amended) The computer readable medium of claim 4$ 58, wherein said code
further comprises instructions for:

anonymously receiving e nt e ring one or more new product/service criteria from by
said consumer if it is determined that no product or service in said database satisfies said
selected product/service criteria; and

searching said product database for products or services in said product/service
category based on said new product/service criteria.

48. (Currently amended) The computer readable medium of claim 44 58, wherein said code
further comprises instructions for:

selecting one or more products or services from said ranked list by said consumer;
retrieving product/service information for said selected products or services from said
database;

displaying product/service information of said selected products or services on
said a processing device associated with said consumer ; and

storing said selected products or services in said database as market research data
of consumer preferences while preserving the privacy of said consumer.

49. (Currently amended) The computer readable medium of claim 4& 58, wherein said code
further comprises instructions for anonymously receiving t

displaying a list of product/servic e criteria for s e l e ction by said consum e r; and
selecting a range for each product/service criteria selected by said consume r, such
that no information identifying or specific to said consumer is received or collected .

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50. (Previously presented) The computer readable medium of claim 48, wherein said
code further comprises instructions for:

displaying said selected products or services on said processing device; and
controlling the display of said selected products or services by said consumer to

enable said consumer to virtually investigate or examine said selected products or

services.

51. (Previously presented) The computer readable medium of claim 48, wherein said
code further comprises instructions for:

generating a virtual representation of said consumer in accordance with
information received about the physical characteristics of said consumer;

displaying said selected products or services along with said virtual representation
of said consumer to provide virtual display of said selected products; and

controlling said virtual display by said consumer to enable said consumer to
virtually investigate and test the fit of said selected products using said virtual
representation of said consumer.

52. (Currently amended) The computer readable medium of claim 4$ 58, wherein said code
further comprises instructions for:

anonymously receiving sel e cting additional product/service criteria from by said
consumer;

searching said database for products or services in said product/service category
based on said selected product/service criteria and said additional product/service criteria;

displaying a list of products or services related to said selected product/service
criteria and said additional product/service criteria on said processing device, said list
being ordered in accordance with said ranking parameter; and

storing said additional criteria in said database as market research data of
consumer preferences , thereby anonymously obtaining market research data based solely
on consumer's explicit selections without receiving or collecting information identifying
or specific to said consumer to preserve while pr e s e rving the privacy of said consumer.

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53. (Currently amended) The computer readable medium of claim 45- 58, wherein said
database includes advertisements and wherein said code further comprises instructions
for:

selecting an advertisement from said database in accordance with said selected
product/service criteria; and

displaying said advertisement along with said ranked list on said a processing
device associated with said consumer .

54. (Currently amended) The computer readable medium of claim 4S- 58, wherein said code
further comprises instruction for generating a report indicating a consumer trend from
said market research data of consumer preferences in said databas e for a product/service
category selected by an operator.

55. (Cancelled)

56. (New) A method for delivering product information and anonymously obtaining
consumer preferences for a product/service category over a communications network
from a plurality of consumers, comprising the steps of:

anonymously receiving one or more product/service criteria for said
product/service category from a consumer and at least one of said product/service criteria
as a ranking parameter from said consumer, such that no information identifying or
specific to said consumer is received or collected;

searching a database having product and service information for products or
services in said product/service category based solely on said product/service criteria
anonymously received from said consumer, such that the search is based solely on
consumer's explicit search criteria;

ranking products or services in said product/service category satisfying said
product/service criteria in accordance with said ranking parameter anonymously received
from said consumer to provide a ranked list, thereby ranking the search result based
solely on said consumer's explicit order of importance; and

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storing said product/service criteria anonymously received from said consumer
and said ranking parameter anonymously received from said consumer as market
research data of consumer preferences, thereby anonymously obtaining market research
data based solely on consumer's explicit selections without receiving or collecting
information identifying or specific to said consumer to preserve the privacy of said
consumer.

57. (New) A method for targeting advertisement over a communications network,
comprising the steps of:

anonymously receiving one or more product/service criteria for said
product/service category from a consumer and at least one of said product/service criteria
as a ranking parameter from said consumer, such that no information identifying or
specific to said consumer is received or collected;

searching a product database having product and service information for products
or services in said product/service category based solely on said product/service criteria
anonymously received from said consumer and an advertisement database for an
advertisement based solely on said product/service criteria anonymously received from
said consumer, such that searches are based solely on consumer's explicit search criteria;

ranking products or services in said product/service category satisfying said
product/service criteria in accordance with said ranking parameter anonymously received
from said consumer to provide a ranked list, thereby ranking the search result based
solely on said consumer's explicit order of importance;

displaying said advertisement and said ranked list on a processing device
associated with said consumer; and

storing said product/service criteria anonymously received from said consumer
and said ranking parameter anonymously received from said consumer as market
research data of consumer preferences, thereby anonymously obtaining market research
data based solely on consumer's explicit selections without receiving or collecting
information identifying or specific to said consumer to preserve the privacy of said
consumer.

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58. (New) A computer readable medium comprising code for delivering product information
and anonymously obtaining consumer preferences for a product/service category over a
communications network from a plurality of consumers, said code comprising
instructions for:

anonymously receiving one or more product/service criteria for said
product/service category from a consumer and at least one of said product/service criteria
as a ranking parameter from said consumer, such that no information identifying or
specific to said consumer is received or collected;

searching a database having product and service information for products or
services in said product/service category based solely on said product/service criteria
anonymously received from said consumer, such that the search is based solely on
consumer's explicit search criteria;

ranking products or services in said product/service category satisfying said
product/service criteria in accordance with said ranking parameter anonymously received
from said consumer to provide a ranked list, thereby ranking the search result based
solely on said consumer's explicit order of importance; and

storing said product/service criteria anonymously received from said consumer
and said ranking parameter anonymously received from said consumer as market
research data of consumer preferences, thereby anonymously obtaining market research
data based solely on consumer's explicit selections without receiving or collecting
information identifying or specific to said consumer to preserve the privacy of said
consumer.

59. (New) A computer readable medium comprising code for targeting advertisement over a
communications network, said code comprising instructions for:

anonymously receiving one or more product/service criteria for said
product/service category from a consumer and at least one of said product/service criteria
as a ranking parameter from said consumer, such that no information identifying or
specific to said consumer is received or collected;

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searching a product database having product and service information for products
or services in said product/service category based solely on said product/service criteria
anonymously received from said consumer and an advertisement database for an
advertisement based solely on said product/service criteria anonymously received from
said consumer, such that searches are based solely on consumer's explicit search criteria;

ranking products or services in said product/service category satisfying said
product/service criteria in accordance with said ranking parameter anonymously received
from said consumer to provide a ranked list, thereby ranking the search result based
solely on said consumer's explicit order of importance;

displaying said advertisement and said ranked list on a processing device
associated with said consumer; and

storing said product/service criteria anonymously received from said consumer
and said ranking parameter anonymously received from said consumer as market
research data of consumer preferences, thereby anonymously obtaining market research
data based solely on consumer's explicit selections without receiving or collecting
information identifying or specific to said consumer to preserve the privacy of said
consumer.

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